Built the product marketing function from the ground up—connecting product vision to customer value in record time. Accelerated speed-to-market by 25% through structured GTM execution, integrated KPIs to optimize performance, and streamlined 30% of manual tasks using AI-powered workflows.

Scaled a team of 4 product marketers and built cross-functional GTM systems that accelerated launches, shaped product strategy, and aligned the roadmap with real customer needs. Boosted productivity by 20% and improved on-time delivery by 30% by introducing KPI-driven launch tracking, while enabling sales with messaging and content that increased confidence and deal momentum.

Drove $30M+ in monthly e-commerce revenue by leading a global team of 25, launching omni-channel campaigns across creative, digital, PR, and social. Fueled $368M in annual sales with GTM strategy for a flagship product launch, while rolling out a marketing tech stack to personalize journeys, unify customer data, and boost retention.

Helped drive growth from $2B to $6B in company valuation by leading product marketing efforts that repositioned Vivint as a smart home technology leader. Built the first scalable GTM framework, crafted differentiated messaging for complex IoT products, and led immersive product storytelling at CES2016 to boost visibility, buyer engagement, and category leadership.

Drove a 200% revenue increase over the prior year’s Back-to-School campaign with a high-impact, social-first sweepstakes and grew @ATTDeals followers by 600% in just six months. Managed a $4M marketing budget to drive digital engagement and lead generation—delivering a 10%+ lift in conversions through geo-targeted media, influencer activations, and loyalty programs.

Drove $2B in annual revenue and acquired 5M subscribers by leading the launch of Comcast Digital Voice—pairing visionary positioning with disciplined GTM execution. Delivered one of the company’s most successful product launches by aligning messaging, strategy, and cross-functional execution.